Migrating from HubSpot to GoHighLevel: 7 steps without losing data
If you're paying HubSpot Marketing Hub Professional (€890/mo) just because you don't know how to leave, this is your exit plan. We've run dozens of HubSpot → GoHighLevel migrations in Croatia and the EU — below is the shortest checklist that actually works.
Step 1 — Data to export
From HubSpot export CSVs of: - Contacts (all custom properties) - Companies - Deals + Pipelines - Notes / activities (last 12 months min) - Email templates - Landing page HTML
Step 2 — Clean before you migrate
Don't migrate junk. Delete: - Contacts with no interaction in 24+ months - Bounced emails - Duplicates (HubSpot has many)
Realistic saving: 30–60% of the base goes away, GHL starts clean.
Step 3 — Create GHL sub-account with the right custom fields
HubSpot custom properties must be re-created manually as GHL custom fields. Anything unmapped is lost at import.
Step 4 — Contact import
- CSV import (up to 100k per batch)
- Verify mapping for tags and custom fields
- Tag source as "HubSpot Migration YYYY-MM"
Step 5 — Translate automations, don't copy them
HubSpot workflow ≠ GHL workflow. Similar logic, but: - HubSpot delay → GHL "Wait" - HubSpot if/then → GHL "If/Else" - HubSpot goals → GHL "Goal event"
Use the migration to clean workflows — 40% of old HubSpot automations aren't needed anymore.
Step 6 — Landing pages and forms
Don't move HTML 1:1. Rebuild the 3–5 most important pages in the GHL builder. For blog stay on WordPress + form to GHL webhook.
Step 7 — 14-day parallel run
- New leads → GHL
- Existing contacts → still in HubSpot until final sequence completes
- After 14 days, pause HubSpot workflows and cancel plan
Realistic timeline
| Base size | Time | |-----------|------| | < 5k contacts | 3–5 days | | 5–25k | 7–14 days | | 25k+ | 3–4 weeks |
First-year savings
HubSpot Marketing Pro (€890) + Sales Pro (€441) = €1331/mo. GHL Agency Unlimited €456/mo for unlimited sub-accounts. Saving: ~€10,500/year.
More on pricing: [GHL Croatia pricing 2026](/resources/gohighlevel-hrvatska-cijena-2026). See also the [full GHL vs HubSpot comparison](/resources/gohighlevel-vs-hubspot-for-agencies).