Consulting & strategic audit

    Technical marketing consulting for teams that are already running — but not scaling.

    Audit of tracking, attribution, stack and processes. Quarterly strategy sprints with concrete actions and owners.

    Most common reasons marketing stalls

    You have a team, agencies, tools, campaigns — but growth is flat. Usually it's not the ad spend, it's the infrastructure.

    Broken attribution

    You don't know which channel actually drives sales. Double-counting or signal loss.

    Too many tools, little signal

    CRM, ad platforms, GA, BI — each shows a different number.

    No clear north-star metric

    The team chases 10 KPIs. Nobody knows which one matters most.

    Audit + quarterly sprint

    We embed as a fractional CMO/Head of Growth on a quarterly rotation: audit, prioritize, train the team, leave documentation.

    • Full attribution & tracking audit
    • Stack review (CRM, BI, ad platforms, automations)
    • Funnel modeling and unit economics
    • Quarterly OKRs & roadmap
    • Team training and hiring playbook
    • Direct access for real-time questions

    What's included

    Marketing audit

    Channels, campaigns, creatives, attribution, organic, retention.

    Tech stack audit

    What you have, what is missing, what to cut.

    Attribution model

    Multi-touch or first/last-click, depending on goal.

    OKR setup

    Monthly and quarterly goals, owners, review cadence.

    Hiring & vendor selection

    Who to hire on the team, which agency to use.

    Fractional leadership

    4–8h per week of direct consulting.

    Our consulting process

    Audit → strategy → execution support → review.

    1. Discovery (1 week)

    Interviews with the team, review of tools and data.

    2. Audit deck

    Written report with findings and priorities.

    3. Strategy sprint

    Workshop with the team — set OKRs.

    4. Execution support

    Weekly calls, async questions, code/dashboard review.

    5. Quarterly review

    What worked, what didn't, plan for next quarter.

    What to expect

    1
    clear north-star and OKRs
    −20-40%
    wasted ad spend
    4–8h
    weekly direct consulting

    Frequently asked questions

    Book your free discovery call

    30 minutes. No pitch. A concrete plan for your business.